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ReelWorld Film Festival

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The screening sequence for our film, Machete Joe, so far, has been as follows: Paramount Studios in Hollywood, California, where the cast and crew joined casting agents, distributors, and a large audience for a thrill-filled presentation, thoroughly enjoyed by everyone in the theater. Our second screening was at the Screen Actors Guild in Los Angeles which was well attended. Our third screening took place at the San Diego Black Film Festival where we won a Best Thriller award.

Screening the film outside of Canada has been a great experience. However, I’ve always wanted to screen the movie in my hometown, on Canadian soil. I wanted people in the Canadian industry to see it, because they have not had the opportunity to do so until the film was invited by the ReelWorld Film Festival, to be a part of their 10th anniversary line up of films. When Machete Joe got accepted into the festival, we were very excited about finally having an opportunity to screen the film for a Canadian audience. This was the first time in ReelWorld history that they screened a slasher/horror/thriller film – it was ground breaking!

During the ReelWorld Press Conference, we had a great opportunity to promote the film to different local and national media, such as ET Canada. Sasah Stoltz did a phenomenal job bringing a lot of media attention to the festival. All forms of media were beneficial to our film whether it was online, radio or TV. We worked hard at getting the word out to our Canadian audienceReelWorld Film Festival
With only a few weeks to put the word out there, Marcel Jones (one of the executive producers) and myself made plans to promote the film. We made sure that the local community, including writers, directors, singers and actors, came out to see the film. We promoted the film on Facebook, Twitter, our website: “Machete Joe The Movie”, Craigslist, and Kijiji. My partner Gordon Green (writer/actor) flew from LA to be in Toronto for the festival, which was his town when he was shooting Disney’s The Famous Jett Jackson. I was excited and happy to have him there for the festival. Paul Campbell (actor), was also able to make it out to Toronto to watch the Canadian Premiere. This was his first time seeing the film! ReelWorld Film Festival
Finally, the Canadian Premiere arrived! The night of the festival was very exciting, and simultaneously nerve-wracking. I was unsure about how the Canadian audience would perceive the film, and how they would react to it. I was running late relative to picking up my mom so that she would be able to experience what I’ve been working on for so many years. It was total pandemonium. It felt like people were there to see a BIG Hollywood film, as if it were the opening for Iron Man 2, or some other extravaganza! The turnout was huge, incredible! There was a lot of media and press, people taking pictures, people asking questions and offering congratulations. I was bouncing around from person to person, like a steel marble in a pinball machine. It was all worth the anticipation.

There were so many people that we had to open up a second theatre to accommodate the extra guests. Both theatres were sold out. Some people were even turned away because there were not enough seats! People were fighting to get into the door – a woman was fighting to be the first one into the theatre! There was a cornucopia of hype surrounding the film. The buzz was so thick you could cut it with a MACHETE!